Foldari
The Brief
Slovakian designer Viktor Javorek believes that design should not be based on the needs of economic expansion and consumerism, but on the contrary, on humanistic values with a social, ecological and cultural impact. Viktor founded Foldari to fuel his passion for humanistic design whilst creating products that minimize their inevitable impact on the environment and world resources by serving us as long as possible.
The Solution
The products are designed with high-quality processing in mind, providing flexibility and customisation for the customer. The system is structurally simple and easy to install. Working closely with Viktor I developed an identity that not only reflected the collection but put them at the forefront of all communications.
A brand toolkit was created to reflect the minimal and angular aesthetic of the collection. The toolkit consisted of a custom logotype, a colour palette taken directly from the products themselves and a flexible brand system that brings all aspects of the brand's communications together under one cohesive brand.
